The Newfoundland and Labrador Film Development Corporation, now known as PictureNL, is a Crown corporation of the Government of Newfoundland and Labrador. The Corporation was established in February 1997 and was created to grow the local screen industries of the province, both through the creation of local film and television productions for national and international markets, and as a destination for guest productions to shoot in Newfoundland and Labrador.
The Department of Tourism, Culture and Recreation (TCAR) is the sole shareholder of the corporation. The Chair of the Board of Directors of PictureNL reports to the Minister. Legislative authority for the board resides in its incorporation as a Non‐Profit Development Corporation under the Corporations Act of Newfoundland and Labrador.
PictureNL’s mandate is to promote the development of the film and video industry in the province and to promote the province’s film and television products and locations nationally and internationally. PictureNL is the front line of the film industry to the public and, on behalf of Newfoundland and Labrador, to the nation and the world. It fields many requests and enquiries concerning Newfoundland and Labrador as a shooting location and advises local filmmakers, production companies and crew. PictureNL provides information on all elements of the film industry including its own programs and those of other local organizations, as well as information regarding national funders, broadcasters, and distributors.